Almost overnight, the Internet's gone from a technical wonder to a business must.
Online marketing or simply called as internet marketing is the process of promoting a brand, a
website, products or services over the internet .It involves generating website traffic or attracting
viewers and customers from the internet. This type of marketing is bidirectional and involves
participation from the user end as well. It has evolved to be the best tool for reaching global
audience and measure the effectiveness of the campaigns. Internet marketing can be carried out
using various techniques/methods:
SEO (Search Engine Optimization)
SEM (Search Engine Marketing)
SMM (Social Media Marketing)
ASO (App Store Optimization)
SEO (Search Engine Optimization) : SEO can be defined as the process of making a webpage or website get searched quickly through a
search engine's natural results. Natural or organic results of a website/webpage are obtained by
their relevance to the terms searched of the content present in them. This technique helps search
engines find and rank your site higher than the millions of other sites in response to search a query.
SEM (Search Engine Marketing) : SEM is buying traffic through paid advertisement. If you have the funds to boost your service or a
product this would certainly make immense difference. Google Ad words and Bing Ads are by far the
main advertising options on the social media network. Paying per click (PPC) for the number of
times the ads were acknowledged by the consumer and Pay per call for the number of clicks that
resulted in a direct call from a smartphone are the few traditional ways of paid marketing in reaching
out the customers directly and makes them aware of the presence of the product.
SMM (Social Media Marketing) : SMM needs little introduction after majority of the population sharing things with their social circle on
social media platforms. The goal of SMM is to produce content which users can share with their
social network to help a company increase brand exposure and broaden customer reach. If your
service/product is directly consumable by the user, it can be promoted directly on social media
platforms with the help of engaging activities.
ASO (App Store Optimization) : ASO is a new but similar concept when compared to SEO for webpages. App store optimization
comes into existence because of the fact that 63% of the apps are discovered using searches. ASO
is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher
your app ranks in an app store’s search results, the more visible it is to potential customers.
Mechanism is pretty similar as app store search bar uses similar crawling system as Google search
engine. ASO is your secret weapon to glory for mobile application downloads.
Google AdWords : Google AdWords is an advertising service by Google for businesses wanting to display ads on
Google and its advertising network. The AdWords program enables businesses to set a budget for
advertising and only pay when people click the ads. The ad service is largely focused on keywords.
If the keywords are shared then it can result in bidding and that's where Google realizes it's need to
you for your business but every penny spent is absolutely worth it if you want to grow your brand